American Beer Lovers Return to Drinking From Cans
The report, conducted by the U.S. Beer Institute, claims that last year (2011) fifty-three percent of Americans decided to drink beer from cans, a rise of five percent from a similar study conducted in 2006, where forty-eight percent supped from a tin.
The rise means it is the highest percentage of canned beer consumption since 1995.
The return of many Americans to drinking from cans has been attributed by many experts as a result of the poor economic climate.
It has been suggested that it is the ‘income effect’ in process, meaning that as Americans have less money to spend they are purchasing lower quality, cheaper items.
This is reflected in the buying habits of the country as more and more people are turning away from bottled and draft beers and instead resorting to buying it canned.
For more on US beer related foodie news, see this article on the recent Beer Olympics in San Diego;
Photo by Anatoly Vartanov.